artists over robots

The single most important factor that goes into producing our stories and characters is the human experience. It is an irreplaceable factor, no matter how computing advances into the future.

Because some modern technologies may seem to compromise this perspective, companies that employ processes described as “AI”, for example, have a responsibility to set clear and understandable guidelines for usage and sustainability, both in products and internally.

Here are ours:

AI in our products

1. voices

• GoodGood Sidekick uses models trained on our own voices for our characters generated responses. We record hours and hours of our own vocals and use a model fine-tuned on our own property — not that of others, not on previously copywritten material, and not without explanation for explicit privileges and usage terms defined in advance.

2. responses

• GoodGood Sidekick comes with a variety of stories, animations, and games, all designed by humans with fun, safety, and togetherness in mind. While AI is used to string together responses based on our databases, with countless lines of dialogue and story details. These databases are GoodGood’s only source of information, and he will never connect to the internet to gather information for generated responses. This ensures safer, more accurate, and consistent responses that always drive the story forward.

  Additionally, our team is committed to sustainability. We use smaller, more efficient models, supplemented by our own technology, and never rely on data centers to generate responses for us.

AI in our studio

rules & guidelines

• YES! inc. promises full transparency with our staff, stakeholders, and partners regarding the continued usage of AI involvement in our projects moving forward.
• YES! inc. promises adherence to strict data privacy and security standards when using any AI systems, as well as compliance with necessary data protection laws and regulations. Read more here.
• YES! inc. may use AI for non-artistic purposes, such as code review, business services, budgeting, administrative tasks, etc.
• YES! inc. strives to produce content intended for all audiences from all backgrounds, meaning we monitor and review generations made by models used for social, racial, and ethical biases and explicit content.
• YES! inc. will adhere to copyright and intellectual property standards or regulations.
• YES! inc. will strive to encourage these ethical tenets to our internal team members, and may conduct training or business operations to ensure these principles are upheld.

While these technologies are evolving quickly, we want to enforce our position as leaders, ensuring new cutting edge developments are used to help tell stories building a better, more empathetic future, instead of a potentially harmful one. Thus, consider this a ‘living document’ that will be revised as these terms evolve into the future.

We may not always get it right, but we’ll always try our best to produce family-driven experiences that respect the human experience, both for our consumers as well as ourselves as artists.

Our team consists of animators, designers, writers, musicians, and artists across all spectrums that produce work with meaning they’re proud of. There isn’t a single story, animation, asset, or game that has been generated — which is, in modern times, something we’re proud to uphold.