artists over robots

The single most important factor that goes into producing our stories and characters is the human experience. It is irreplaceable, no matter how computing advances into the future.

Because some modern technologies may seem to compromise this perspective, companies that employ processes described as “AI,” for example, have a responsibility to set clear and understandable guidelines for usage and sustainability, both for internal and external uses.

Here are ours:

AI in GoodGood

1. voices

• GoodGood uses voice models trained on our own voices to generate responses during fast-paced conversations. We have recorded hours and hours of our own vocals and use a model fine-tuned on our own property — not that of others, not on previously copyrighted material, and not without explicit consent for usage terms defined in advance.

2. responses

• GoodGood is designed to tell stories, express himself through animation, and play games with families. Every story, animation, and game has been designed with fun, safety, and togetherness in mind. An offline, energy-efficient AI is used to connect human-written lines together during interactions. Through detailed, hand-written story databases, generated responses are always built on content written internally, with clarity and consent, for the purpose of impactful, safe, family-oriented storytelling.

  Additionally, our team is committed to sustainability. We use smaller, more efficient models, supplemented by our own technology, and never rely on data centers to generate responses for us.

AI in our studio

rules & guidelines

• YES! Inc. promises full transparency with our staff, stakeholders, and partners regarding the continued use of AI in our projects moving forward.
• YES! Inc. promises adherence to strict data privacy and security standards when using any AI systems, as well as compliance with necessary data protection laws and regulations.
• YES! Inc. may use AI for non-artistic purposes, such as code review, business services, budgeting, administrative tasks, etc.
• YES! Inc. will adhere to copyright and intellectual property standards or regulations.
• YES! Inc. will strive to encourage these ethical tenets among our internal team members, and may conduct training or business operations to ensure these principles are upheld.

While these technologies are evolving quickly, we want to enforce the necessity of human creativity in creating art that truly matters. We believe that cutting-edge developments should only be used for purposes that elevate human art and help lead toward a more empathetic future. We reject developments and uses that do not meet this standard.

We may not always get it right, but we strive to produce our brand of family-driven content and experiences that respect the human experience in the midst of technological evolution. Consider this a “living document” that will be revised as these terms evolve into the future.

Our team consists of animators, designers, writers, musicians, and artists across all spectrums who produce work with meaning. There isn’t a single story, animation, asset, or game used by YES! Inc. that has been generated — which is, in modern times, something we’re proud to uphold.